About

Hi there! I'm Lexi, a photographer based in the Philadelphia & South Jersey area. I photograph for businesses and the people behind them — storefronts, studios, market stands, products, founders, and teams.

 

I grew up in a family business, which was a fast education in what a story is worth. Long before I knew the word "branding," I understood that how we presented ourselves to our community was the difference between a good year and a hard one.

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Every owner can tell me exactly what makes their business worth caring about, they just don't have a way to show it. My job is to bridge that gap. My approach is collaborative: we talk through what you want people to see, what deserves more attention, how you want your story told, and build the shoot around those answers.